![]() ![]() ![]() They actually do provide an instant “reward,” in nervous system terms. Sugary foods and savory snacks immediately stimulate our nervous system pleasure pathways. This is how the billion dollar junk food industry can extract your hard-earned dollars with the promise of an instant delight. Lowe at Drexel University, Philadelphia, Pa., to describe the coined phrase, “hedonic hunger.” “As the growing prevalence of global obesity suggests, an increasing proportion of human food consumption appears to be driven by pleasure, not just by the need for calories,” writes Dr. But nowadays in the developed world, food intake occurs for other reasons. The attainment of pleasure is both desirable and dangerous.įor most of human history we sought food as a daily survival activity. Meaning eating for pleasure rather than for biological needs, “hedonic” ( adjective: of, characterizing, or pertaining to pleasure) hunger explains another angle to eating: Why we eat beyond what is good for us-or for that matter, continuing to eat what is not good for us despite known consequences. We have to reset our thinking about foods as reward. So we had to take a good hard look at the emotional connection of food as she frowned when I pointed out that while switching to maple syrup is a better choice than cane sugar, continuing to consume an average 34 teaspoons per day is still not healthy yet this is the average teenager consumption in the US. ![]() One of my client last week asked me why it was so hard to achieve her goals. Not a “Top Six Hunger-suppressing Foods” post or even a “7 Foods to Control Cravings” post, hunger is the number one reason people fail at dieting so let’s look at another angle on it. ![]()
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